This method allows individual salon owners to create their own exclusive formula and have their salon logo printed on the products through silk screening. Shu Uemura: Call their customer service department at 1-88, Monday - Friday, 9 a.m.Redken: Contact the Redken hotline at 1-80 for distributor details.The most common way to find a local distributor is to ask the brand directly if they have any distributors in your area. Most brands sell their products to distributors, the middleman, for salon owners and professionals to purchase from. Distributorsĭistributors are by far the most common source of hair salon products. This allows salons to create their own unique formula and product label. Most hair salons buy their hair products from distributors, the middleman between brand manufacturers and salon owners.Īnother option to consider is private label manufacturing. A potential obstacle, the brand is selective as to which salons can carry their products, and negotiations may need to be made. Shu Uemura offers great hair care and styling products. The luxury hair brand under L’Oreal’s branch, Shu Uemura is chic, forward and another great option for high-end minded hair salon owners. The Italian-owned company creates designs and products that are both high quality and classic in appearance, great for owners who are trying to brand themselves as a high-end salon. Davinesĭavines reach into higher price ranged products and is definitely for customers with more luxurious tastes. From highlights to balayage to full head dyes, Wella also offers a rather affordable range of hair products for salon owners. The German company with a history that dates back to 1850s, the Wella brand has won numerous awards for its hair coloring products. With a wide diversity of products and many award-winning sellers, Redken products are a good start for salon owners trying to build their business. RedkenĪ brand whose parent company is L’Oreal, Redken is well known to be on the more affordable side of professional hair care and styling products. However, you might also wish to consult with your stylists to find out which hair care products they prefer and are comfortable with. Our list includes some well-loved and trusted brands. Here are some common brands that range from low to high end in price range. Three brands is more than enough to cater to many customers with different tastes and who are looking for a range of price options. This can cause confusion for your stylists as well as your customers, and excess inventory can cost your business a lot of money in the long run. However, be careful not to clutter your salon with an overwhelming amount of hair products. Some owners want to expand the customer base they serve by choosing many brands of different price range and quality. So you will need to find unique ways of differentiating your salon from local competitors in order to keep your business sustainable over the long run. The products you display at your store can help differentiate your business.Īdditionally, franchised salons can leverage increased brand recognition, and also are often able to acquire products at a cheaper rate. Hair salons are common across neighborhoods and malls. Keep in Mind Your CompetitionĪlways scope out the competition in the area. Keep in mind that the price of hair products vary from brand to brand, so find one that you think will appeal most to your target market. What is the demographic of people you are trying to serve, and what are their spending habits and preferences? The vibe and atmosphere you create with your salon should match the audience you are trying to serve. With every business model, one must consider their target customers. Considerations When Selecting Brands Match the Brand to Your Target Audience
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