Embedded on the direct mail piece through a QR code or similar, a unique web address is created as a response channel, allowing you to then follow it up with user-targeted landing pages.īy adding a PURL, you can capture the crowd who prefer to respond online over picking up the phone or mailing in a reply card. PURLs – personalized URLs – make this incredibly easy and focused. You have your goals from step one, so once the catalogs go out to your customers it’s time to start tracking results. This reduces the number of vendors you need to deal with, can be cheaper, and reduces the amount of man-hours your company needs to send the catalog. Some catalog printers, such as Artisan Colour also offer storage and shipping options as part of the total package. A 5.5” x 8.5” catalog mails under USPS marketing mail at a rate of $0.256-0.302 (up to ¼ thick and 3.5 ounces) As previously mentioned, postage rates will depend on the size of the catalog and how many you are sending.įor example, a flat-size Every Door Direct Mail catalog can be sent for as low as $0.187 each (this is the most cost-effective method, but not personalized).ĭirect mail offers the opportunity to personalize and target your customers. Catalogs do qualify as USPS business bulk mail in the flat, standard/marketing mail, or first-class categories. Once your stunning catalog has been proofed and printed, it’s off to the post office. Pretty self-explanatory and the easiest of the steps. To that end, consider partnering with a printer like Artisan that can assist in the premedia of the catalog, including color correction and color matching. Whether black and white, full color, or spot color – color really is the “wow” factor.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |